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Wechat H5

Heinz CNY Campaign

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Start.it x Heinz x BBH
Jan. 2021

Chinese people like to give lucky nick name for those typical Chinese dishes we have during CNY (similar to Lo Hei for Singporean), each name is meaningful and stands for people‘s best wishes for the new year. This year, we want to also give nicknames for western dishes as a new way to wish people a good year ahead. Through a H5 interaction, we let people know the nicknames, and giving inspiration for them to refresh the new year table by cooking western food. BBH contacted us to help them develop this H5 and make the experience as smoother as possible.

Mobile APP.

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